DIGITAL MARKETING

are communication actions that companies can use via the Internet and mobile and other digital media to advertise and market their products, gain new customers and improve their network of relationships. The digital marketing encompasses the practice of promoting products or services through the use of electronic distribution channels to reach consumers quickly in a relevant way, personalized and more efficiently. The digital marketing translates into marketing actions (Strategic, Economic and Operational) adapted to digital media in order to obtain these channels, the same efficiency and effectiveness of direct marketing and at the same time enhance the effects of traditional marketing. In its operation are normally used channels, and digital media tools. According to Gabriel Cruz, the term "digital marketing" does not exist, what exists is the marketing applied to digital media. A successful example is Facebook which quickly conquered the public, soon surpassed the competitors, the key is simplicity, speed of execution and the freedom that the user has to handle its functions. The use of the network was so successful that companies are investing in creating a communication environment with the customer, allowing companies to have a business page through the Fan Pages. The e-marketing or e-marketing is based on the use of information and communication technologies (ICT) in the process of creating, communicating and delivering value to customers, and customer relationship management, to the benefit of the organization and its stakeholders (audiences).

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